LIVE UP: Love.Protect.Respect. is the Caribbean's first media-led campaign on HIV/AIDS. Developed by the Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP), a coalition of more than 92 leading television and radio broadcasters representing over 24 nations, the campaign seeks to inspire and empower people across the region, especially youth, to help stem the spread of the disease and reduce stigma and discrimination against people living with HIV/AIDS. LIVE UP inspires individual action- to do what is within YOUR power to help stem the spread of HIV/AIDS in the Caribbean. To Love, Protect and Respect.